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“Mothaly Advice w/ Law Roach”, Visible
Social Activation Brief:
Create a campaign for Visible Wireless that highlights LGBTQIA+ culture or the queer experience as it relates to phone usage or communication for Pride Month.
Campaign:
Although Pride month is supposed to be a month of celebration for members of the LGBTQIA+ community, it can often be a sad reminder of the abandonment or broken ties many queer people have with their families.
We’ll stream a TikTok live event encouraging queer children to “Call Your Motha” featuring queer icon Law Roach in which audiences can send in questions and get advice from ‘mother’.
motha -- n. (aka “mother”) is a queer term that the LGBTQ+
community bestows upon iconic feminine stars, see also: muva