Mark Hendrax
Work
Visible Wireless+
Branca USA+
Plum Organics+
Play
TV Pilots+
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“Summon The Spirit”, Fernet-Branca
Experiential + Social CampaignFernet-Branca is a unique taste enjoyed by discreet hoards of fervent followers.
A take it or leave it type of spirit. One only enjoyed by those in the know.
To establish Halloween as the holiday Fernet drinkers associate with the brand,
we opened The Eyeknow Manor of Spirits & Astonishments
a haunted manor experience in New Orleands, LA.
Our haunted manor included parties and tours through a spooky mansion
in which you start to realize that paintings of the wall are all of you...
Event
Organic Social
As part of our campaign, we had the Spirit of Fernet posses our socials to release spooky posts
summoning viewers to the Eyeknow Manor of Spirits & Astonishments. All in reverse CAPS LOCK.
Paid Social
We scripted and filmed spooky content for the Fernet-Branca social media account,
bringing fear and a thirst for Fernet-Branca to our followers.