Mark Hendrax
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“Summon The Spirit”, Fernet-Branca
Experiential + Social CampaignBrief:
How can we establish Halloween season as the flagship holiday for
drinking Fernet-Branca?
Campaign:
Let’s invite guests to The Eyeknow Manor of Spirits & Astonishments
a haunted manor experience in New Orleans, LA to summon the spirit of Fernet.
Not only will our haunted manor include live music and spooky cocktails.
Guests can schedule a tour of our haunted mansion in which, using AI and facial
recognition technology, they begin to realize that paintings of the wall are all of them...
Event
Organic Social
As part of our campaign, we had the Spirit of Fernet posses our socials to release spooky posts
summoning viewers to the Eyeknow Manor of Spirits & Astonishments. All in reverse CAPS LOCK.
Paid Social
We scripted and filmed spooky content for the Fernet-Branca social media account,
bringing fear and a thirst for Fernet-Branca to our followers.