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Mark Hendrax


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‘They’re Asleep’ Cocktail Book, Plum Organics

  Surprise & Delight



Brief:


Create an asset that falls within the Plum Organics brand that could serve as a gift from our agency to the client.

Campaign:


Parenting is hard stuff. Some days you may only get a moment to yourself after a long day of preparing bottles, changing diapers, and peek-a-boo (if you’re lucky).

Now, parents can refer to this handy cocktail book, including 16 recipes using Plum Organics pouches and whatever spirit they have in the cupboard, to relax after a long, but worth-it, day.

Madwell 2023